I don't want you to miss this!
Here's a super-short, spur-of-the-moment post about a news story published just a few hours ago. Abbas Asaria's report on the servilletas of the Iberian Peninsula and the man collecting them is a tiny joy in defiance of the relentlessly awful news cycle.
Servilletas are small paper napkins tucked tightly inside the metal tabletop dispensers found in many—usually more casual—Spanish establishments. A freshly filled dispenser clings fiercely to its cargo; the evidence is often a tabletop littered with shredded paper, as though a small animal had been attempting to build a nest. Anyway, I digress.
Asaria is writing about Madrid-based photographer Felipe Hernandez, who has been collecting servilletas since 2014, documenting them on his Instagram account and now in a tiny, servilleta-sized book (details matter, and its size thrills me). Many establishments commission branded servilletas, and Hernandez's book features 600 different designs. I applaud—no, I bow before—his dedication; this is a masterclass in noticing.
I searched for the book itself because Asaria's piece for The Guardian features only a few images, and here it is. Isn't it perfect? Then I read this piece by Olivia Hingley, published back in April, and this, published today that describes the servilleta as a "highly localized, vernacular design is being systematically erased in favor of sleek, globalized aesthetics."
Here's another image. I can't get over the design—it's incredible.